
On the roadside of the Tour de France Femmes 2025, Hurrah has installed a 3.5 m high inflatable female bust. An original object, a perfect exercise in signage style, it combines several specific skills.
Le Tour de France Women 2025 departs from Vannes, just a few kilometers from our workshops. A great opportunity for Hurrah, to showcase our different know-how in practice. The first stage takes in the Côte de Cadoudal, in Plumelec. This is where we set up our bust, just a few meters from the road. We didn’t have much time to settle in, as we had to squeeze in between the Tour caravan, with its impressive floats, and the runners.
Being seen: that’s the primary purpose of a signage object. But that’s not enough: you have to get noticed and remembered. This torso fulfilled its mission: reaching a height of 3.5 m (and a little more from its promontory), it was an instant eye-catcher. An intelligent, intelligible medium, our inflatable structure is made up of two separate elements: the trunk and the bikini.
Technically, it’s an oversized interpretation of the female body. The trunk, a combination of coated polyester parts and a PVC skirt, was designed, cut and assembled in our workshop. The trunk “hides” the blower and ballast. No strings to hold it all together: less aesthetic and less practical for public use.
The jersey, made from flame-retardant stretch polyester, is – down to the smallest detail (zip, seams, sleeve cuffs and collar…) – a replica of a fitted professional cycling jersey. Printed and made in-house, it’s machine washable, just like your sports gear.
The unit can be installed in record time by two people, provided there’s a power outlet nearby. An electrically self-sufficient version is also available, without any complications.
From a distance, I thought it was a sculpture that had been dressed up. I'd never have believed that inflatables could be so realistic.
Hurrah offers this inflatable bust coupled with an XXL replica of a fully customizable jersey. It’s the assurance of being noticed without distorting the landscape. The whole set can be reused for another event: just change the jersey. Easy: you don’t need to be an expert to use it. inflatablesand safe for public use.
polyester
double-stitch sewing unit
ballast




