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Background The Tour de France Femmes has become the article guidelines in just a few years, a major event in women’s sport. For the regions it passes through, it’s a unique opportunity to celebrate the event and highlight local initiatives. In Bieuzy-Lanvaux, the town council and volunteers wanted strong signage that would embody both pride […]

A giant innovation for the Tour de France Femmes 2025

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For the 2025 innovation of the Tour de France Femmes, Hurrah designed and built a giant inflatable jersey to be hoisted onto the Cadoudal mill in Morbihan. The installation is both symbolic and technical, designed to withstand Brittany’s weather conditions while respecting the site’s heritage. Background In just a few years, the Tour de France […]

R&D and a use case for the Tour de France Femmes 2025

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For this 2025 Tour de France Women’s R&D project, Hurrah designed and built a giant inflatable jersey to be hoisted on the Cadoudal mill in Morbihan. The installation is both symbolic and technical, designed to withstand Brittany’s weather conditions while respecting the site’s heritage. Background In just a few years, the Tour de France Femmes […]