A challenge taken up with precision and creativity to sublimate the monument without altering it.
For the 2025 Tour de France Women’s banner, Hurrah designed and built a giant inflatable jersey to be hoisted on the Cadoudal mill in Morbihan. The installation is both symbolic and technical, designed to withstand Brittany’s weather conditions while respecting the site’s heritage.
In just a few years, the Tour de France Femmes has become a major event in women’s sport. For the regions it passes through, it’s a unique opportunity to celebrate the event and highlight local initiatives. In Bieuzy-Lanvaux, the town council and volunteers wanted a strong signage system that would embody both pride in the area and passion for the sport.
In just a few years, the Tour de France Femmes has become a major event in women’s sport. For the regions it passes through, it’s a unique opportunity to celebrate the event and highlight local initiatives. In Bieuzy-Lanvaux, the town council and volunteers wanted a strong signage system that would embody both pride in the area and passion for the sport.
Installing a giant jersey on a historic windmill, exposed to westerly winds and the gaze of thousands of spectators. The Hurrah team had to find the right balance between visual impact, lightness and safety, without altering the structure of the monument.
A challenge taken up with precision and creativity to sublimate the monument without altering it.
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