In just a few years, the Tour de France Femmes has become a major event in women’s sport. For the regions it passes through, it’s a unique opportunity to celebrate the event and highlight local initiatives. In Bieuzy-Lanvaux, the town council and volunteers wanted a strong signage system that would embody both pride in the area and passion for the sport.
Installing a giant jersey on a historic windmill, exposed to westerly winds and the gaze of thousands of spectators. The Hurrah team had to find the right balance between visual impact, lightness and safety, without altering the structure of the monument.
Installing a giant jersey on a historic windmill, exposed to westerly winds and the stares of thousands of spectators.
The Hurrah team had to find the right balance between :
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